Melbourne City gets a new logo
written by Marc Katsambis for the Graphic Design section
⇒22 Jul 2009
Hot off the press. Melbourne City Council has just unveiled their new $240,000 logo. The newly launched brand, developed by Landor to replace the previously dated design from the 90s follows in the footsteps of the Melbourne Convention and Exhibition Centre’s logo.
Already described as an incarnation of MTV by Monash University’s Francis Farrelly, this new logo presents itself as a prism-esque monogram of the letter ‘M’ with sharp, shard like edges creating a striking 3-dimensional effect. Read on!