Above: A selection of images from the Phoenix 168 Logos & Branding project
Corporate Identity: Phoenix 168
Encapsulating the grace and elegance of the Phoenix (also known as a Fenghuang in Chinese Culture), this logo offers a sophisticated and confident identity for a Chinese/Vietnamese entrepreneur who specialises in importing and exporting.
The sweeping motion of the Phoenix portrays positive feng shui and the extended feathers help to divide the two elements of the company name providing a subtle but all-important balance. A smooth blend of red and gold also highlights the plume of the bird.
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