Above: A selection of images from the Laser Grader Australia Logos & Branding project
Corporate Identity: Laser Grader Aust.
Laser Grader Australia is the exclusive Australian distributor of The Laser-Grader®. A manually driven, diesel powered compact grader that offers high-quality grading accuracy, versatility and production capacity utilising the latest in wireless technology.
Based on the findings through research, the conceptual idea behind this newly developed brand came from the existing design of sister division, Laser-Grader Europe. In order to make Laser Grader Australia stand out as it’s own brand, we curved the sides of the rectangular yellow enclosure to emphasise the shape of the grader’s front blade, ultimately creating a strikingly uncomplicated, yet confident and sophisticated brand.
Logos & Branding Gallery: a selection of our latest works
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