Above: A selection of images from the Keith Homemade Cakes Logos & Branding project
Corporate Identity: Keith Homemade Cakes
Keith Cakes are an institution in the beachside suburb of Brighton, Melbourne. Established for over 40 years, they are renowned by locals and buzzed about online for their wide selection of tasty homemade style baked goods.
When we first met with the client about developing a new brand, it was of the utmost importance to retain the well-known ‘Keith’ icon – a comical illustration of a portly baker – that the business had been using throughout its history. To honour their requests and to maintain brand recognition, we worked with the original ‘Keith’ character and gave him a facelift to create a trimmer, younger and happier facial expression with offset colouring for that extra bit of charm. Mimicking the style of cream-piped writing on a decorated cake, the hand-written type adopts a playful style which celebrates the simple pleasures of a freshly baked homemade cake.
Technical Specifications
| Client Name | Keith Homemade Cakes |
|---|---|
| Industry | Bakery & Catering |
| Location | Brighton, VIC |
| Project Date | August 2010 |
| Project Type | Logo Design & Branding |
| Technologies & Specs | Vector based logo, 3 colour Pantone (PMS 476c, Warm Grey 3 & 496c) |
| Development | Koodoz Design |
| URL | http://www.keithcakes.com.au |
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