Above: A selection of images from the Hastings+Co Logos & Branding project
Corporate Identity: Hastings+Co
Hastings+Co is a boutique and tailored B2B service supporting Real Estate Agencies with Outsourced Trust Accounting services. With a change of name, a growing company and evolving business model, the newly named Hastings+Co (formerly Hastings & Bennetts) needed a brand refresh to reflect the changes in the company.
To help announce this evolution, we partnered with Hastings+Co to develop an identity which boasted a sophisticated and technologically savvy outfit. The stunning jewel-esque shape and quasi-tech aesthetic pushes the industry’s ‘brand boundaries’ through the beauty of geometrical symmetry and detailed line work. Generating multiple sides, points and shapes, the core rationale of the symbol revolves around the business’ range of multi-faceted plug-in services and the connectedness it applies to its clients and the industry.
Technical Specifications
| Client Name | Hastings+Co |
|---|---|
| Industry | Real Estate Support Services |
| Location | Malvern East |
| Project Date | August 2012 |
| Project Type | Logo Design & Brand Development |
| Technologies & Specs | Vector based logo, 2 colour Pantone (PMS 262c & Metallic 877c) |
| Development | Koodoz Design |
| URL | http://www.hastingsandco.com.au |
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