Above: A selection of images from the Charter Mercantile Agency Logos & Branding project
Corporate Identity: eDebt Collection
Approached by Charter Mercantile Agency to develop a fresh and exciting new brand for their existing eDebt Collection company – an online service for SMEs to regain overdue payments from their debtors. Koodoz Design wanted to produce a logo which was modern with a hint ‘2.0′, that offered the same ideals as their ‘Simple, No Fuss…’ motto.
Minimal and straightforward, the redesign of the eDebt Collection logo (see existing logo here) projects an air of confidence and a ‘go-gettem’ attitude. Incorporating a rounded, heavyset typeface, the company evokes a sense of strength and stability, in tandem, projecting calmness and composure with its cool colour palette. Overall, creating a logo which produces a pro-active and positive emotion towards debt collection. The leaning angle of type also suggests a forward thinking business, whilst the stylised, green ‘e & arrow’ mark, represents the collection of money to/for the creditor.
Technical Specifications
| Client Name | Charter Mercantile Agency |
|---|---|
| Industry | Debt Collection |
| Location | Redcliffe, QLD |
| Project Date | June 2010 |
| Project Type | Logo Design |
| Technologies & Specs | Vector based logo, 2 colour Pantone (PMS 376c & PMS 2955C) |
| Development | Koodoz Design |
| URL | http://www.edebtcollection.com.au |
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