Above: A selection of images from the CampLuxe Logos & Branding project
Corporate Identity: CampLuxe
Discovering a niche in the market place for an online retailer to offer ‘glampers‘ a one-stop-shop for high quality, luxury outdoor equipment and camping products, the aptly named CampLuxe was born.
Opting for a modern and uncomplicated approach, the CampLuxe logo incorporates basic geometric shapes to create a pictogram of a mountain/tent below a sun/moon. To complement this sophisticated mark, a series of supporting pictograms, sporting a similar style of illustration were created to help promote the diverse range of available products.
Technical Specifications
| Client Name | CampLuxe |
|---|---|
| Industry | Online Retail & Boutique Camping |
| Location | Moorabbin, Melbourne, VIC |
| Project Date | November, 2010 |
| Project Type | Logo Design & Branding |
| Technologies & Specs | Vector based logo, 2 colour Pantone (PMS 377c and PMS Process Grey c) |
| Development | Koodoz Design |
| URL | http://www.campluxe.com.au/ |
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