Above: A selection of images from the Bridge Road Early Learning Centre Monash Vale Early Learning Centre Logos & Branding project
Corporate Identity: Bridge Road ELC
The basis of this logo is inspired by the historical bluestone structure of the nearby Hawthorn Bridge – a geographical landmark. By adopting an organic illustrative style, this logo portrays a childlike innocence. Its hand drawn stones and coloured shapes symbolise the elementary objects which are synonymous with education to create a curved arch, evoking thoughts of hop-scotch, stepping stones and a semi-circle of children as they listen to storytelling.
The selection of colours alternate between the natural hue of a stone and skips between a green circle – for the Centre’s focus on natural amenities, a red triangle – symbolising equality, a blue pentagon – depicting a safe environment for children to play and have fun and a yellow star at the end of the bridge, to embody education and growth.
Technical Specifications
| Client Name | Bridge Road Early Learning Centre Monash Vale Early Learning Centre |
|---|---|
| Industry | Child Care & Education |
| Location | Richmond, Melbourne, VIC |
| Project Date | 2009 |
| Project Type | Logo Design |
| Technologies & Specs | Vector based logo, 4 colour process (CMYK) |
| Development | |
| URL | http://www.bridgeroadelc.com.au/ |
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