Above: A selection of images from the Cali Dance Textiles Graphic Design project
Graphic Design: Cali Dance Stationery
When approached by Cali Dance, we were asked to develop a brand that would appeal to their dance and calisthenic club customers. Something that was shiny and glitzy and endorsed the glamour of the dance world, but was also neutral in colour – so to not offend or appear biased to a particular club’s team colours.
After developing their logo, we designed their business card and letterhead. Utilising their stark colour palette and distinctive ‘ink splatter’ device, we were able to embellish their collateral with a splashes of metallic ink (PMS 877), creating a unique and slightly left-of-centre feel.
Technical Specifications
| Client Name | Cali Dance Textiles |
|---|---|
| Industry | Textiles |
| Location | Oakleigh South, VIC |
| Project Date | 2008 |
| Project Type | Stationery - Business Card and Letterhead |
| Technologies & Specs | 90mm W x 55mm H, 210mm W x 297mm H, 2 colour (PMS Black & PMS 877 Metallic) |
| Development | Koodoz Design |
| URL | http://www.calidance.com.au |
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