Above: A selection of images from the Auscard Graphic Design project
Graphic Design: Auscard Direct Mail
Auscard are a boutique, corporate Christmas card specialist with over 75 years in combined marketing experience, who focus on high quality and eloquently embellished cards. They came to us requiring a complete redesign of their 6pp A4 fold-out brochure and 24pp A5 catalogue, as part of their direct mail marketing campaign.
The combination of designs blend a sleek sophisticated touch with a traditional festive feel, focusing on warm, classic Christmas colours, expressive script writing and well composed layout of professionally photographed product imagery (organised and project managed by Koodoz Design). The catalogue also incorporates a fold out, detachable order form that includes a structured page layout, to make the large amount of pricing and ordering information easy to digest, allowing the customer to create their order with ease.
Technical Specifications
| Client Name | Auscard |
|---|---|
| Industry | Corporate Christmas Cards |
| Location | Moorabbin, VIC |
| Project Date | July, 2009 |
| Project Type | 6pp A4 Brochure, 24pp A5 Catalogue |
| Technologies & Specs | 210mm W × 297mm H - 6pp, 148mm W × 210mm H - 24pp, 4 colour process (CMYK) |
| Development | Koodoz Design |
| URL | http://www.auscard.com.au/ |
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