Seductress specialise in Adult Entertainment, Female/Male Reviews and Promotions. Their original logo – a generic script logotype - which, was utilised inconsistently across all of their promotional marketing collateral, needed an extreme make-over. With hot pinks and rich blacks as the only request for a new logo, creative freedom was ours.

The design process for the new logo quickly embraced a 'Naughty but Nice' approach. Developing the logotype by using a beautiful typeface within an elliptical shape evoked a prim and proper style, allowing the company to look 'clean' (for the lack of a better word) and professional, but at the same time, come across as cheeky and flirtatious.