Wanting to start afresh, Monash Carpet Services (MCS) came to Koodoz to rid itself of old business ties and create an image that would propel the business into the 21st century as an exciting, professional and established carpet service. Straying away from the original ‘blue tassel’ logo, MCS wanted to incorporate rich, earthy tones to reflect the modern and contemporary nature of the design driven industry.

This logo offers a simplistic, yet exciting approach to the carpet industries somewhat stale and clichéd range of logos. Utilising the smooth flowing lines of carpet in a wave like motion, the initial ‘M’ from Monash is formed. This rolling motion promotes progressive direction within the business’ ethos, allowing MCS to project themselves as a forward thinking service provider.