A student based, music management organisation specialising in the promotion of local bands within the Emo/Punk/Metal scene sought an image that screamed attitude. Targeted at a young demographic, inspiration for the logo came from the organisations unique name and the fashions associated with the genres of music.

The collars elongated perspective and oversized metallic spikes create immediate impact, whilst a minimal colour palette of black and silver helps to reinforce its alternative appeal to the target audience. The use of a classic serif typeface was implemented to compliment but not overshadow the primary collar image.