Healthy Coffee is a start-up global company that will bring ‘the healthy coffee revolution’ to the world. The proposed logo represented by a coffee leaf and coffee bean creates the shape of a heart, emphasising good health. The logo is comprised of 2 colours in various tints, to save on printing costs.

Merchandise and packaging are great examples of how the logo would be used, for example, disposable cups, napkins, sugar packets, straw packaging etc. The colour palette comprises of a dark brown to represent the bean and a complementary green to represent the leaf and rouse the healthy aspect of the product.