In 2003, Duncan's Off Road, an established nationwide 4WD adventure company required four identities; a parent logo and three division logos to represent its’ Forest, Desert and Coastal adventures. All four were customised by colours that were significant to their regions: Rich brown tracks with pine green type to represent their Forest group,

sandy beige and ocean blue for their Coastal tours, Terracotta orange and warm browns for the Desert regions; and the parent logo comprising of Sandy tracks and Pine Green type. The overhaul of the 4 logos not only re-established Duncan’s Off Road as a major player in the industry, but also gave the three sub-brands their own individual identity.