An emerging company, specialising in recruitment within the trade and labour industry, required a bold image to signify their ‘can-do’ attitude. By assembling a diverse range of silhouetted workers behind the customised type of the company name, we instantly

create an impression of reliability, unity and equality that is direct and definable to the public. The ‘blue’ custom-made type has also been coloured with a shade of blue that represents all facets of the trade and labour industry.